Art Fair SourceBook Ratings and Rankings
AFSB Ratings are determined based upon the Net Average Sales using Gross Sales reported by artists at recently completed events.
Artist Reports are submitted online on the Artist Event Reports webpage on the AFSB website. As a subscriber to the SourceBook you can see all the Artist Reports submitted for any event in your subscription by going to the Detail Event Page and clicking on the VIEW/ADD REVIEWS in the top right corner.
The Net Average Sales for an Event are computed by taking the Gross Average Sales reported by artists and subtracting the application fee, space fee, and $200/day per diem expense for each day of the show. This helps to level the playing field between shorter duration and longer duration shows.
There is an overall Rating for an event which is used in our Search Listings Parameters. Ratings codes are assigned as follows:
| Net Avg Sales | Rating Code |
| >$9,000 | 10 |
| $6,000 - $9,000 | 9 |
| $3,000 - $5,999 | 8 |
| $2,000 - $2,999 | 7 |
| $1,500 - $1,999 | 6 |
| $1,000 - $1,499 | 5 |
| $500 - $999 | 4 |
| $250 - 499 | 3 |
| $1 - $249 | 2 |
| Less than $1 | 1 |
| No NET calculated | 0 |
We also break down the ratings into three categories; FA=Fine Art (2-D art works + sculpture), FC=Fine Craft (3-D contemporary crafts), and TC=Traditional Crafts (country and traditional, loving-hands type crafts). These categorical ratings can be seen in the Historical Data section of the Event Detail Page.
AFSB Rankings are also determined by the Net Average Sales. Events are ranked in both Fine Art and Fine Craft categories. We simply sort the shows from best to worst for net average sales in each category.
Using Ratings & Rankings:
Sort events by the column that matches your category — FA (Fine Art) or FC (Fine Craft) — and start at the top.
If you’re considering an event based on its ranking, be sure to read the editor’s commentary. It can give you helpful clues about whether your style and price range have historically sold well there.
Keep in mind that sales can differ between categories. A show may be strong for fine art but not for fine craft, or vice versa, which is why the separate ratings and rankings are important.
